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BOOK SUMMARY :

Consumer behavior involves the study of how people either individually or in groups acquire use experience discard and make decisions about goods serivces or even lifestyle practices such as socially responsible and healthy eatingconsumer behaviour is the study of individuals groups or organizations and all the activities associated with the purchase use and disposal of goods and services including the consumers emotional mental and behavioural responses that precede or follow these activities consumer behaviour emerged in the 1940s and 50s as a distinct sub discipline in the marketing areaconsumer behavior is the study of how people make decisions about what they buy want need or act in regards to a product service or companyunderstanding consumer behavior is a broad and complicated task but with the right research mix you can begin to get a detailed understanding of your customers and their motivationsconsumer behaviour meaningdefinition and nature of consumer behaviour meaning and definition consumer behaviour is the study of how individual customers groups or organizations select buy use and dispose ideas goods and services to satisfy their needs and wants

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