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BOOK SUMMARY :

Building global biobrands taking biotechnology to market francoise simon philip kotler kevin sharer on amazoncom free shipping on qualifying offers from medicine and defense to food and cosmetics biotechnological breakthroughs are creating huge new global market opportunities as well as unprecedented challengesfind helpful customer reviews and review ratings for building global biobrands taking biotechnology to market at amazoncom read honest and unbiased product reviews from our usersbuilding global biobrands taking biotechnology to market franoise simon philip kotler two foremost marketing strategists combine their expertise in the first ever book to offer cutting edge global strategies for marketing biotechnology 20 charts and graphsbuilding global biobrands taking biotechnology to market by francoise simon philip kotler from medicine and defense to food and cosmetics biotechnological breakthroughs are creating huge new global market opportunities as well as unprecedented challengesthe marketing strategist authors of this title combine their expertise to offer cutting edge global strategies for marketing biotechnology they show managers how bioscience and information technology can be combined to build powerful new business models

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